OK Go’s Latest Video Goes Viral!

Always on the hunt for the next best thing, I came across this music video.

OK Go, the band whose inventive self-directed music videos have set internet records and won the band a GRAMMY, unveiled the second video for current single “This Too Shall Pass” this week.  Before shooting commenced last week, the band spent four months working with SynnLabs.  In just a few days, the video has caught fire and garned over 2.9 million views.

Here’s a great video on the making of the video from the head of Synn Labs, a team of creative engineers with day jobs at NASA and Jet Propulsion Laboratory hired to build the two-story Rube Goldberg machine in a Los Angeles warehouse all in one shot!

With 175 million video streams and counting, OK Go – comprising Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross – is the most-downloaded band ever.

-sheila dowd

This entry was posted on Friday, March 5th, 2010 at 1:05 am and is filed under News, Sheila. Tags: News, OK Go, Sheila, Sheila Dowd. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “OK Go’s Latest Video Goes Viral!”

1. Heidi says:

   March 18, 2010 at 11:47 am

   I LOVE this video! It’s amazing how they put all of this on camera with a single screen shot!